Intro
The creation of a smooth and charming responsive design that allows users to effortlessly shop for planters on any device. I incorporate the principles of visual aesthetics into the design in order to create an experience that is not only functional but also aesthetically pleasing.
Project Statement
Problem: Strived to offer an elevated product that stands out from the competition by creating an engaging design that incorporates the principles of visual aesthetics, in order to create an experience that is not only functional but also highly aesthetically pleasing.
Solution: In the development of this product, I gained valuable insights from the competition and turned it into an effective branding strategy to make a statement. By maintaining consistency in the overall design of the product we were able to have a successful design layout. Additionally, By setting aside personal biases I was able to let the research be the driving force for creating a successful product.
Outcome: It's clear that the user research and competitive analysis paid off, as the website truly meets the needs and expectations of the target audience. I love how everything is laid out so elegantly, and how the visuals and copy work together seamlessly to create a cohesive brand experience.
Project Overview
I have conducted extensive research to gain an in-depth understanding of consumer behavior related to plant and planter purchases. Through this research, I aim to identify new and untapped markets, as well as identify the pain points and struggles faced by customers when it comes to buying and caring for plants. Additionally, I am committed to identifying unmet customer needs and analyzing the strategies of competitors in order to provide a superior product or service that addresses these needs and improves upon existing industry offerings."
Information Architecture
Sketches
Sitemap
Research
Competitive Analysis
Market Research
UI Design
Icon
Set Mood Board
Brand logo and style
Responsive UI
Design UI Kit
Interaction Design
User flows
Wireframes
Responsive Wireframes
Prototype
Iteration and Implementation
High Fidelity Prototype
Usability Testing
User Testing report
Vonita Vodega Identity System
By conducting a thorough analysis of the design identity styles of other brands in the industry. This allowed me to identify what elements were working well and what could be improved upon. The logo and icons were designed to convey a sense of modernity while providing a sense of ease and simplicity. I was also mindful of the brand's values and mission, I wanted to ensure that the final product reflected the company's commitment to environmentally friendly and technologically advanced products. The colors, typography, and imagery were all chosen to align with these values and to create a cohesive and recognizable brand identity. It was a challenging process, but I am proud of the result and believe it will serve as a strong foundation for the brand's future success.
Usability Testing
Research
Testing the overall ease of use on the navigation and flow of the design of the user Experience.
Test how users prefer to select planters, colors, and sizes.
Find how seamlessly the user can find a product.
Test the overall simplicity of the use of ease for the checkout process.
Find out more information on how the position of links and the language helps the user navigate/remember the usability of the site.
Note areas of difficulty for the users.
Test Subject
High-fidelity wireframes and a working prototype. find out pain points and discomforts.
Methodology
In-Person: See how users interact with the site and figure out areas where the experience is not seamless.
Virtual: Remote meetings where the users can also interact with the site and have a dialogue as they use the site to understand their thought processes.
Prioritize and Implement Revisions
Updates
1. Enhance the color palette to visually bring the brand closer to the vibrancy of plants
2. Included more CTA’s through the pages to make it easier for the users to navigate and purchase planters.
3. Created a more diverse look and feel through all the pages to allow for visual accessibility.
Vonita Vodega UX/UI
Responsive web e-commerce design
Overall, I'm confident that this website is going to be a huge success. It showcases the brand in the best possible light and makes it easy for users to engage with the responsive product and learn more about what the brand has to offer. I can't wait to see the positive impact it will have on the actual business!